XBOX

2025 D&AD New Blood Brief Submission THE ASK: Create a copy-led campaign that celebrates gamers wherever and however they play.

This Manifesto piece will be the center of the campaign, with its inspiring and uplifting tone, it shows gamers that they are what POWER XBOX.

Through the hashtag #XBOXpoweringyourpassion, gamers will send in their stories. These submissions will be used for preroll ads on Youtube, Twitch, and Kick to bring together XBOX gaming community.