Krispy Kreme

Krispy Kreme is the champion of a fresh, HOT donut. What else is HOT? The most popular tunes. We are merging donut land and music industry in the KRISPY KREME : WE KNOW HEAT campaign

Throughout the duration of the campaign, Krispy Kreme will reinvent the idea of a “Hot, Fresh Single” with their record player donut box.

Every week, the #1 trending song on the Billboard Hot 100 will be featured on the inside of the hot, glazed donut box, becoming an iconic collectible for sweet tooths and music lovers alike.

To stay fresh in the music world: Krispy Kreme X Spotify.
Playlists & taking over the iconic A.I. DJ. keeps all things HOT in rotation.

Traditional advertising for this campaign will live with the music lovers, Rolling Stone and Billboard!